Brand of the Week: Bed Head by TIGI
For our latest brand takeover, we’re pleased to announce that we’ve teamed up with haircare brand Bed Head by TIGI to give you hair most will envy with the brand’s Totally Beachin’ range. Each day this week we’ll be offering a new product from the line to ensure your hair is in tip-top shape for Summer. Don’t forget to keep checking back to avoid missing out!
WHO IS BED HEAD BY TIGI?
Fearless, anything-goes self expression is what Bed Head by TIGI stands for. The brand offers a diverse and innovative range, created by hairdressers, to deliver endless creative possibilities. Bed Head by TIGI has got your back with a full range of high performance shampoos, conditioners, styling and treatment products that cover all of your hair needs — whether you’re looking for all out repair, electrifying your colour or looking to pump up the volume! Bed Head is dedicated to bringing you the best in styling with breakthrough technology in innovative formats; powerful formulas that are designed to mix and cocktail, along with provocative shapes and totally addictive fragrances. In a nutshell, it’s your hair, your way.
NOT YOUR BASIC BEACH
Beachy hair isn’t just about sun, sea and sand, the hottest holiday hair looks work just as well in the big city as they do in the big surf. So, if you can’t get to the beach – then let’s bring the beach to you with Bed Head’s Totally Beachin’ haircare range. Whether your hair is curly, wavy or straight, we’re sharing some of the brand’s must have essentials that will protect and repair your locks from sea, sand and extra strong rays, while also having the power to fight city frizz. Wherever summer takes you, you’ll always have perfect beach babe looks.
First things first, you’re going to want to cleanse and repair your hair. If you’re anything like us, you’ll love the Totally Beachin’ Cleansing Jelly Shampoo and Mellow After-Sun Conditioner with aloe vera extract and vitamin E – guaranteed to help you find your inner mermaid even when you’re land-locked. And when you’re whisked off for a weekend away, the handy 75ml travel size shampoo and conditioner will slip into your overnight bag perfectly.
The second step is simple: always use protection! Never forget your Beach Bound Protection Spray for coloured hair, infused with grapefruit extract. Frizz fighting and heat defending, it has UV filters to leave hair totally beach-ready, with internal protein bonds to fight against natural protection lost through colouring and humidity, making hair more resilient and stronger. Follow with the Beach Freak Moisturizing Detangler Spray. One of our must-haves in the office, this is Bed Head’s own panic-protector. When your hair’s a total tangled mess, super seaweed extract’s rich proteins will lubricate your tresses, leaving it nothing short of beautiful.
Now it’s time to style and lock in your look. Our everyday style-saver comes in the shape of the brand’s Fast-drying Queen Beach Salt Infused Texture Spray with Balinese sea salt. Ideal for fine hair, this controls frizz and protects hair from harsh Summer elements, creating shine and a buildable hold with a perfect natural texture that’s still soft to touch, giving you picture-perfect mermaid locks. Seal the deal with the magic transforming Beach Me Wave Defining Gel Mist with marine algae extract to give you the perfect oceanic curls and waves, enhancing natural texture. Whether your hair is curly, wavy or straight you’ll have absolute control and moveable hold, meaning you can dream of being on the beach even when you’re stuck in the city.