A Complete List of The Cruelty Free and Vegan Beauty Brands at Debenhams

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Today, more brands than ever are creating cruelty free and vegan beauty. Whether brands are proudly wearing the Leaping Bunny logo on their products to indicate that they are cruelty free, or are completely vegan – cosmetic companies are becoming more aware and active in making makeup more ethical.

What’s the difference between Cruelty Free and Vegan?

For a product to be vegan, it must not contain any animal products or by-products or be tested on animals. Cruelty free means that the ingredients and final product were not tested on animals.

Read on to see the list of cruelty free and vegan brands available at Debenhams

Kat Von D

Kat Von D are a strictly cruelty free brand, with many of their makeup collections also being vegan. As stated on the Kat Von D Beauty website, the following collections and shades are vegan.

These Collections are Vegan! 

Alchemist Holographic Palette
Everlasting Liquid Lipstick
Everlasting Lip Liner
Ink Liner
Lock-It Blotting Powder
Lock-It Brightening Powder
Lock-It Concealer Crème
Lock-It Edge Concealer Brush #40
Lock-It Edge Foundation Brush #10
Lock-It Liquid Foundation
Lock-It Makeup Setting Mist
Lock-It Powder Foundation
Lock-It Precision Powder Brush #25
Lock-It Setting Powder
Lock-It Setting Powder Brush #20
Shade + Light Face Contour Brush
Shade + Light Eye Contour Brush
Studded Kiss Lipstick
Tattoo Liner

These Shades are Vegan!

Metal Crush in “Doce”
Metal Crush in “Electric Warrior”
Metal Crush in “Paranoid”
Metal Crush in “Thrasher”
Metal Crush in “Thunderstruck”


Murad never test on animals or use ingredients that have been tested on animals, and only test on humans. As stated on their website, some of their products do contain animal by-products.

NYX Professional Makeup

NYX Professional Makeup are committed to not testing on animals and are acknowledged by PETA as a cruelty free brand.

It’s definitely ‘Worth The Hype!’ 🙌🏻 The new #mascara from @nyxcosmetics_uk gives you the perfect wispy lash effect. Check out the link in bio to see our thoughts! 💖 #LetsTalkBeauty . . . 🔍Mascara: 1210871088

A post shared by Debenhams Beauty Club (@debenhamsbeauty) on Feb 24, 2018 at 12:47am PST

Urban Decay

Urban Decay offer a wonderfully wide range of completely vegan and cruelty free products from their brand. As stated on the Urban Decay website, these are the products which are both vegan and cruelty free.

All Nighter Long Lasting Makeup Setting Spray (original and travel size)
Naked Skin Weightless Ultra Definition Liquid Foundation
Naked Skin Ultra Definition Powder Foundation
Naked Skin Colour Correcting Fluid
All Nighter Liquid Foundation
Troublemaker Mascara (original and travel size)
Chill Cooling and Hydrating Makeup Setting Spray
De-Slick Oil Control Makeup Setting Spray (original and travel sized)
Brow Box Brow Powder Wax & Tools
Beached Bronzer
Afterglow 8-Hour Powder Highlighter
B6 Vitamin Infused Complexion Prep Priming Spray
Quick Fix Hydra-Charged Complexion Prep Priming Spray (original and travel sized)
Liquid Moondust Cream Eyeshadow
Pro Brushes Smoky Crease Brush
Pro Brushes Large Blending Brush
Pro Brushes Large Eyeshadow Brush
Pro Brushes Domed Concealer Brush
Pro Brushes Iconic Eyeshadow Brush
Pro Brushes Flat Eyeshadow Brush
Pro Brushes Smoky Smudger Brush
Pro Brushes Tapered Blending Brush
Pro Brushes Moondust Brush
Pro Brushes Eyeshadow Contour Brush
Pro Brushes Detailed Smudger Brush
Pro Brushes Tightline Brush
Pro Brushes Angled Eyeliner Brush
Pro Brushes Angled Brow Brush
Pro Brushes Precise Eyeliner Brush
Pro Brushes Essential Eye Tool
Pro Brushes Large Tapered Foundation Brush
Pro Brushes Large Powder Brush
Pro Brushes Large Tapered Powder Brush
Pro Brushes Finishing Powder Brush
Pro Brushes Optical Blurring Brush
Pro Brushes Diffusing Highlighter Brush
Pro Brushes Diffusing Blush Brush
Pro Brushes Flat Optical Blurring Brush
Pro Brushes Contour Definition Brush
Pro Brushes The Finger Brush
Pro Brushes Detailed Concealer Brush
Pro Brushes Angled Lip Brush
Pro Brushes Medium Eyeshadow Brush
Perversion Waterproof Fine Point Eye Pen
24/7 Troublemaker Mascara and Eye Pencil Duo


The sun is shining, and so should you be! ✨ With @bareMineralsuk ‘s limited edition 2 in 1 ‘Crystalline Glow Bronzer and Highlighter Palette’ you can continue to glow wherever you go! #LetsTalkBeauty #makeupjunkie . . . 🔍Crystalline Glow: 156035008399

A post shared by Debenhams Beauty Club (@debenhamsbeauty) on May 10, 2018 at 4:00am PDT

Every single item by BareMinerals is completely cruelty free and they have stated that they do not work with any manufacturers that do animal testing. The bareMinerals natural haired brushes are made from Goat and Pony hair, although they say that no animals are harmed in the making of their brushes. In addition to their natural hair brushes, bareMinerals also have a lovely range of synthetic brushes.


Many of Illamasqua’s beautiful products are both vegan and cruelty free. From their signature Skin Base foundation to their famous Eyebrow cake, read the complete list of their vegan makeup products below, as stated on their website.

Matte Veil Primer
Skin Base Foundation (various shades)
Gel Sculpt in shade Silhouette
Eyebrow Cake (various shades)
Nail Varnish (various shades)
Angled Brush
Highlighting Buffing Brush
Eyeshadow Blending Brush
Blush Up Brush
Precision Gel Liner in shade Infinity
Beyond Veil Primer
Powder Eye Shadow in shade Enchantment
Beyond Skin Gift Set
Powder Eye Shadow in shade Superstitious

Marc Jacobs Beauty

Marc Jacobs do not test on animals and will not sell in countries where it is required to test on animals. That being said, they do not call themselves a vegan brand as a small amount of their products contain ingredients such as beeswax.

Too Faced

All products by Too Faced are proudly 100% cruelty free. Their brushes are even made from soft teddy-bear hair rather than animal hair! A generous amount of their products are also vegan! As stated on their website, see their list of Vegan products here.

We are launching the peachiest collection with @toofaced exclusively at Debenhams Beauty! The Too Faced Peaches and Cream Collection was inspired by the perfect shade range of a freshly picked peach that leaves a comfortable, soft-focus velvety finish! Leave some 🍑🍑🍑 in the comments if you can’t wait to get your hands on these goodies! Available online 14/05/18 #LetsTalkBeauty #toofaced #tfpeachesandcream

A post shared by Debenhams Beauty Club (@debenhamsbeauty) on May 6, 2018 at 12:00am PDT

Better Than Sex Mascara
Born This Way Foundation – all shades
Brownie Brow Pencil – Browne-y
Brownie Brow Pencil – Blonde-y
Chocolate Soleil Matte Bronzer – Regular & Milk
Chocolate Soleil Matte Bronzer – Dark Chocolate (old pack)
Chocolate Gold Soleil
Cocoa Contour Palette (Original, NOT Deep)
Diamond Light
Festival Refresh Makeup Spray
Glitter Pop Peel Off Eyeliner (all shades)
Hangover Primer
Lip Injection Lip Plumping Lip Gloss
Lip Injection Extreme
Love Light (all shades)
Magic Crystal Mysical Effect Lip Topper – Mermaid Tears (ONLY)
Mascara Melt Off
Melted Liquified Long Wear Lipstick (all shades)
Melted Metal Liquified Long Wear Lipstick (all shades)
Melted Gold Liquified Gold Lip Gloss
Melted Latex (all shades)
Primed & Poreless Pressed
Sketch Marker – Black
Sketch Marker – Charcoal Black
Sketch Marker – Deep Espresso
Sketch Marker – Smokey Emerald
Sketch Marker – Deep Navy Blue
Sketch Marker – Sky Blue
Sketch Marker – Steel Blue
Sketch Marker – Papaya Peach
Sketch Marker – Canary Yellow
Sketch Marker – Pure White
Sweetheart Bronzer
Sweethearts Perfect Flush Blush (all shades)
Sweet Peach Creamy Peach Oil Lip Gloss (all shades)
Kabuki Brush (Teddy Bear Hair)
Magic Rainbow Strobing Brush


Similarly to bareMinerals, every product by Buxom is completely cruelty free and they have stated that they do not work with any manufacturers that do animal testing. The Buxom natural haired brushes are made from Goat and Pony hair, although they say that no animals are harmed in the making of their brushes. In addition to their natural hair brushes, Buxom also have a lovely range of synthetic brushes.


Korres are absolutely against animal testing and will not test any ingredients or products on animals. In fact, their website says that all of their tests are performed using synthetic skin cells or human volunteers under the surveillance of a dermatologist! They also state that they will not hire outside companies that test of animals or sell in countries that require animal testing.


A number of Elemis products are vegan, being completely free of animal product and plant based. As shown on their website, see their skincare products which are vegan below.

Gentle Foaming Facial Wash
White Flowers Eye and Lip Makeup Remover
Total Glow Bronzing Moisturiser For Face
Biotec Skin Energising Day Cream Sensitive
Devils Mint Body Scrub
Sweet Orchid Body Cream
Gentle Foaming Facial Wash
Japanese Camellia Body Oil Blend
Pro-Definition Eye and Lip Contour Cream
Biotec Skin Energising Day Cream Combination
Rehydrating Rosepetal Cleanser
Total Glow Bronzing Body Lotion
Musclease Active Body Oil
Anti-Fatigue Day Cream for men
Superfood Facial Wash
Superfood Day Cream
Nourishing Omega-Rich Cleansing Oil
Smart Cleanse Micellar Water
Superfood Night Cream
Superfood Facial Oil
Pro-Collagen Marine Mask
Pro-Collagen Marine Cream
Pro-Collagen Marine Oil
Pro-Collagen Neck & Décolleté Balm
Pro-Definition Facial Oil
Nourishing Omega-Rich Cleansing Oil
Cleansing Micellar Water
Pro Collagen Super Serum Elixir
Biotec Skin Energising Cleanser
Biotec Skin Energising Night Cream
White Brightening Dark Spot Corrector
Dynamic Resurfacing Gel Mask
Clarity Perfume Oil
Sweet Orchid Shower Cream
Hydra-Boost Serum
Pro-Radiance Illuminating Eye Balm
Smooth Result and Shave Beard Oil
Pro-Collagen Marine Cream for Men
Dynamic Resurfacing Serum
Calm Perfume Oil
Fortitude Perfume Oil
Sleep Perfume Oil
Embrace Perfume Oil
Peptide4 Night Recovery Cream Oil
Pro Definition Day Cream
Dynamic Resurfacing Day Cream
Embrace Bath and Shower Oil
Fortitude Bath and Shower Oil
Soothing Apricot Toner
Frangipani Monoi Body Cream
 Pro-Collagen Oxygenating Night Cream
Fruit Active Rejuvenating Mask
Aching Muscle Super Soak
Herbal Lavender Repair Mask
Hydra Balance Day Cream
Tea Tree SOS Spray
Hydra Boost Day Cream
Hydra Nourish Night Cream
Absolute Eye Serum
Balancing Lavender Toner
Rehydrating Ginseng Toner
Pro-Collagen Hydra Gel Eye Mask
Pro Collagen Advanced Eye Treatment
Pro Collagen Marine Cream Ultra Rich
Frangipani Monoi Salt Glow
Frangipani Monoi Shower Cream
Pro Collagen Marine Mask
Instant Refreshing Gel
Maximum Moisture Day Cream
Frangipani Monoi Body Oil
Liquid Layer SPF 30
White Brightening Even Tone Lotion
Pro Collagen Eye Renewal
Pro Radiance Illuminating Flash Balm
Dynamic Resurfacing Facial Wash
Gentle Rose Exfoliator
White Brightening Even Tone Serum
Absolute Eye Mask
Cellular Recovery Skin Bliss Capsules
Dynamic Resurfacing Night Cream
White Brightening Even Tone Cleanser
Revitalise Me Shower Gel
Quiet Mind Temple Balm
Daily Moisture Boost for Men
SOS Survival Cream
Skin Soothe Shave Gel
Time Defence Eye Reviver
SOS Emergency Cream
Deep Cleanse Facial Wash for Men

Laura Geller

As stated on their website, Laura Geller do not and will not test on animals making all their products cruelty free. But, some of their products do contain animal product, making them not vegan.


Aveda has been a cruelty free brand since their founding in 1978 and while their products are not certified vegan, the overwhelming majority of Aveda products contain no animal-derived ingredients. A very small number of products may include ingredients such as beeswax, honey, or whey-based protein.

Posted updated May 2018!

The post A Complete List of The Cruelty Free and Vegan Beauty Brands at Debenhams appeared first on The Debenhams Blog.


Source: A Complete List of The Cruelty Free and Vegan Beauty Brands at Debenhams

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